|
|
|
 |
|
|
| “7-11”由
钱荟米
创建于 2006/7/17 14:22:27 |
|
|
|
|
7-Eleven 便利店诞生于美国，前身是成立于1927年的“南大陆制冰公司”。当时由于电冰箱并未普及，冷藏用的冰块成为生活中不可缺少的必需品。在南大陆制冰公司销售冰块的约翰·杰夫森·戈林，非常关心顾客服务的改善，他做出了夏季店铺天天开，每天营业16个小时的决定，这项服务深受当地居民的欢迎。不仅如此，戈林通过仔细调查当地居民的购买意愿和需求，发现当地居民不仅希望他能销售冰块，而且还希望他能适时地销售其他生活用品。比如：牛奶、鸡蛋、面包等等。为此，戈林提议南大陆公司为自己负责的店铺提供更多的便利商品，并得到了公司的首肯。
就这样南大陆制冰公司不仅销售冰块，开始销售牛奶鸡蛋等商品，开创了新的经营领域和利益增长点，被誉为美国便利店的萌芽。最初店铺被称为“图腾店”，放在店铺旁边的图腾柱成为便利店的标志。由于店铺的营业时间是从早上7点开始到晚上11点结束，1946年南大陆公司正式将图腾店改名为7-Eleven，从而真正的揭开了便利店时代的序幕。目前7-Eleven店铺遍及全世界18个国家地区。
该企业品牌在世界品牌实验室 (World Brand Lab) 编制的2006年度《世界品牌500强》排行榜中名列第一百一十六。
|
 由
月光疾风
发表于 2008/4/24 14:43:32，已有[0]人推荐
|
|
|
|
字面上因为7-11的英文读音 (seven eleven) 比较顺口，便于记忆。实际上7-11的经营理念是在非正常营业时间 (晚7点至第二天上午11点) 仍能够提供零售服务，其实现在的“7-11便利店”已经是24小时全天候营业的零售商了。
7-Eleven (商标中的表记方式为：7-ELEVEN)，已成为便利商店的国际共通语言，商店遍布美国、日本、中国大陆、新加坡、台湾、马来西亚、菲律宾、瑞典、墨西哥、巴拿马、挪威、加拿大、澳大利亚、印尼等国家和地区。目前全球店面数目逾三万家，为全球最大连锁店体系。
日本7-11是有着日本最先进物流系统的连锁便利店集团。7-11原是美国一个众所周知的便利店集团，后被日本的主要零售商伊藤洋华堂引入，日本7-11作为下属公司成立于1973年，后由台湾统一集团代理进入港台地区和中国大陆。
日本7-11把各单体商店按7-11的统一模式管理。自营的小型零售业，例如小杂货店或小酒店在经日本7-11许可后，按日本7-11的指导原则改建为7-11门店， 日本7-11随之提供独特的标准化销售技术给各门店，并决定每个门店的销售品类 。 7-11连锁店作为新兴零售商特别受到年青一代的欢迎，从而急速扩张。
|
| 由
月光疾风
发表于 2008/4/24 14:42:11，已有[0]人推荐
|
|
|
|
7-11的历史
The Story of Convenience Shopping
|
 7-Eleven pioneered the convenience store concept way back in 1927 at the Southland Ice Company in Dallas, Texas. In addition to selling blocks of ice to refrigerate food, an enterprising ice dock employee began offering milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and increased sales, and convenience retailing was born!
|
 The company's first convenience outlets were known as Tote'm stores since customers "toted" away their purchases, and some even sported genuine Alaskan totem poles in front. In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999.
Today, 7-Eleven is the undisputed leader in convenience retailing with more than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003.
|
Business Operations
|
 More than 5,800 7-Eleven and other convenience stores are operated and franchised by 7-Eleven, Inc. in the United States and Canada, and they serve approximately six million customers each day.
Each store focuses on meeting the needs of busy shoppers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, along with speedy transactions and a clean, safe, friendly shopping environment.
|
|
Proprietary Products
|
 7-Eleven is known internationally for Big Gulp fountain soft drinks, Big Bite hot dogs, Slurpee beverages, and Café Select fresh brewed coffee. The stores have expanded their food service offerings with a proprietary line of deli items and baked goods, which are prepared and delivered fresh daily.
7-Eleven also offers convenient services based on each neighborhood's individual needs, including automated money orders, copiers, fax and automatic teller machines, long-distance phone cards and lottery tickets, where available.
|
Global Convenience
|
 Approximately 3,200 of the company's 5,300 stores in the United States are operated by franchisees, and an additional 485 are operated by licensees. 7-Eleven, Inc., its licensees and affiliates operate more than 27,900 7-Eleven and other convenience stores in Japan, Australia, Mexico, Taiwan, Singapore, Canada, the Philippines, Sweden, Denmark, South Korea, Thailand, Norway, Turkey, Malaysia, China and the U.S. territories of Puerto Rico and Guam.
 IYG Holding Company, a wholly owned subsidiary of Ito-Yokado Co., Ltd. and Seven-Eleven Japan Co., Ltd., has owned a majority interest in 7-Eleven since 1991. Seven-Eleven Japan operates more than 10,000 7-Eleven stores in Japan and Hawaii under an area license agreement with 7-Eleven, Inc.
In 2002, 7-Eleven, Inc. celebrated its 75th birthday.
|
|
|
|
|
7-11的LOGO
|
|
|
|
7-11是台湾统一公司的子公司。最初补充大卖场营业时间不长而不足。后来随着大卖场时间延长而将自己的营业时间延长为24小时。
|
| 由
联商游客
发表于 2006/7/22 21:21:01，已有[0]人推荐
|
|
|
|
据说其取名为7-11的原因是它最初的门店是从早上7点一直开到晚上11点.该内容于2006/7/22 16:49:03被修改过
|
| 由
squall
发表于 2006/7/17 14:52:33，已有[0]人推荐
|
|
|
|
世界著名的便利店连锁公司
|
| 由
squall
发表于 2006/7/17 14:51:56，已有[0]人推荐
|
|
|
|
|
|
 |
|
| |
|
|
| |
|
|
|
|
